Once Cadiz Digital has supplied the download service providers with the content it also helps in the marketing of the key new releases.
Cadiz Digital will present key releases to the DSPs. The aim of this is usually to get some kind of featuring on the download service providers' sites. And featuring will mean increased visibilty which, in turn, will hopefully result in increased sales. The more additional information about the release that the artist/label can provide the more effective the presenting tends to be. Supply of relevant sales information is vital. Indeed key activity around the release (such as tour information, media campaign, etc) should be provided to Cadiz Digital, even after release date, which is then passed on to the DSPs.
There are ways of driving customers to the releases on online sites other than featuring or campaigns. Cadiz Digital can coordinate setting up of external websites, internet marketing, press or TV advertising, etc.. All these marketing tools incur extra costs, however.
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